Mark was
brought to 21- Group
to develop our New Media Practice. Before joining 21-Group, he
was Vice President, Business Development for Bayard
Advertising. Bayard is a web development and marketing firm
based in New York City. In his role, Mark was responsible for
strategies, tactics reviews and assessments of emerging online
technologies and new business acquisitions. With more than 20
years in sales and business management roles for both
traditional and new media companies, Mark brings a wealth of
experience and knowledge about the trends driving the most
successful web properties.
Mark has
spent his entire career in Advertising, media and the Internet.
Previous to Bayard, Mark was New York District Manager for
Yahoo! HotJobs. He was then promoted into Product Marketing and
was responsible for both the Northeastern District Sales as well
as Product Marketing Solutions. Prior to Yahoo, Mark was the
Regional Vice President with P&L responsibility for TMP
Worldwide, the corporate parent of Monster Worldwide. Early
experience was gained with Genigraphics and Wahlstrom & Company.
Mark
has a Masters Degree in Public Administration from CW Post
Center-Long Island University and a BA degree in Political
Science from Adelphi University.
